What we do
We want to set you up for life, with results sustainable for the long-term and a brand that will take you there. We offer a range of services listed below that will help move your business forward, whether you are just starting out or in a pivotal moment of change looking for that transformational growth.
We can be your partner for the lifecycle of your brand, or add the sparkle as & when you need it.
All our prices are bespoke to the needs of your business, and will be quoted once we understand how we can best add value to help you grow.
Don't know what you need just yet? Book a complementary clarity call and we will ask the right questions to get to the heart of where your opportunities for growth are, then we can take it from there!
Commercial Strategy
Guidance to help you understand and translate your numbers into usable data to set targets, improve profitability, make important decisions, indentify your sales and marketing strategy, and track growth. How we work with your organization is dependent on the level of information you would be happy to share, and the existing financial processes you already have in place.
Audit &
KPI Setting
A review of your business to provide consultation on how to improve profitability, and identify the areas for growth.
Creation of a business growth plan, including guidance on setting commercial objectives, and translating them into a sales and marketing strategy with key performance indicators to track growth against.
Budget Setting
In line with the business growth plan, identification of objectives per department and level of investment needed to meet the required targets.
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Creation of a strategic framework for each area of investment outlining the desired ROI, time frame, and parameters needed to deliver the wider commercial objectives of your business.
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Reporting & Analysis
Quarterly and annual review of the business to check progress against set KPI's, and provide guidance on areas for improvement, and consultation where change is required.
If the above feels overwhelming and you don't know where to start, you may need more consistent high-level expertise within your organisation to help with on-going strategic leadership decisions. If you are a growing business a Fractional CMO can help you achieve this without the investment of a full - time hire! Sound good? Check out the link below.
Brand Strategy & Identity
Clarification of your brand personality, mission, and point of difference, developed into a strategy that informs all your organisational decisions, and sets the visual direction and positioning of your brand. What services you need will be bespoke to your businesses journey, but it can include;
Clarity Workshops
Using a workshop format to efficiently identify a marketing plan. We run two types of workshops;
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Ideal Client - a working session to determine who your ideal client is, what their habits, needs and wants are, where they are, and how we can best reach them.
Brand DNA - we collaboratively translate your business objectives into a usable brand vision, then via a detailed S.W.O.T session identify a brand proposition that meets the needs & wants of your audience, in a way that your competitors are not.
This creates a clear brand first strategy, from which a targeted short and long-term marketing plan can be derived.
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Each workshop is £850 which includes planning, the 1 day session in person or virtual, plus write up and actionable plan.
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Audience Segmentation
Using company intel & interviews, social media insights, plus any existing research data, creation of audience segments and personas that identify audience needs & wants crucial for effective targeting and brand loyalty.​
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Relies on availability and quality of existing data.​
Brand Strategy
A clear articulation of your brand, that your company can truly live & breathe, and your customers can build a long-term relationship with.
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Includes brand vision, mission statement, values, beliefs, marketing tone of voice, and behaviour rules.
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Guidelines including examples for usage will be included, to ensure required flexibility within a consistent brand world.
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Brand Culture & Internal Branding Support
Helping maintain strong internal brand alignment by focusing on company culture and employee engagement in line with your brand, including how the brand vision should be brought to life in the day-to-day operations of the company, and how it should inform recruitment.
Includes monthly internal brand communication templates, brand engagement activities for teams, and internal brand training guides.
Can include employee brand workshops and / or personalized internal brand videos.
Marketing Devlivery
Identification of media channels and campaigns needed to grow your business, from building out your dream team to reaching your audience. We can plan the relevant campaigns including channel strategy, tactics, asset creation and campaign management as required.
Website design
All our websites are built using Squarespace or Wix, so you can easily track performance and make updates yourself once live. We will plan your site map, customer journey through the site, optimize your supplied copy, image source, design each page, create required buttons and links. Doesn't include SEO set up or keyword research. Design assets will be created on Canva.
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Our websites range from between £1,800 - £3.800.
Feeling overwhelmed by social media? Unsure where to start? Explore our monthly programs below and give clarity to how social media can best add value for you and your business.